We admire the way children play
Toys and preschoolers are becoming more and more digital. The iPad is inescapable for parents and teachers, and while we love the device, we think technology means much more than just touchscreens and cameras. We think there is an opportunity for something different: toys that exist physically, emotionally, and tangibly.
We make our toys so young children can discover and engage with the wonders and magic of the tangible world.
Making toys that delight us, them, and everyone in between
As parents, engineers, designers, and true kids at heart, we are working hard every day to invent a new way of playing. We're passionate about giving small children rich, open-ended experiences that engage them on many different levels, and we're working side-by-side with early-childhood educators to do so.