So what exactly are you doing?

We're using a human-centered design process to invent physical toys for preschool-aged kids.

Can I see what you're making?

We're posting updates on our blog to track our progress. You can find the most up-to-date information there. Once we have a good idea of what we're building, we'll update the main site with more information.

How did you decide to do this?

This began as a Masters project for Tracy and Joe as part of the Stanford Design Program. Joe wanted to make toys for his daughter and son and Tracy wanted to make toys for her niece. Since they both had been collecting cool toys for a while, they decided to try to make their own instead. Jeff heard what we were doing and sought us out to join us in our quest to make awesome toys.

I really like one of the toys you've made. When and where can I get one?

Unfortunately, all our toys are currently prototypes and not on the market, but if you like what you see, send us a note and let us know! We're interested in any feedback on our products.